The Urban Decay, as you might know, changed the packaging for the primer potion, now it comes in a squeeze tube which is much much better than before because, from what I've seen, previously you had to depot it to get the whole amount of primer. The new packing has 0.85 fl oz and you pay around $20,quite expensive I would say. Surprisingly for me this one does contain quite few parabens, you can see the whole list of ingredients here.
The e.l.f. eyelid primer comes in hard plastic tube and it contains 0.17 fl oz for $1. This is 5 times smaller than Urban Decay but even for the same amount you would pay just $5. The good thing is that the e.l.f. eyelid primer doesn't contain any parabens, you can read the ingredients here.
So far +2 for e.l.f. eyelid primer: cheaper,parabens free.
Urban Decay Primer Potion VS E.L.F. Eyelid Primer
Urban Decay primer potion is much thicker than e.l.f. eyelid primer. The UDPP is cold skin tone color while the e.l.f. one is warm skin tone color. They both apply easily and blend in very well. The e.l.f. eyelid primer leaves behind kinda off white color which, to be honest, isn't very visible on the lid. From the swatches on the back of my hand you can see the UDPP goes smoothly and doesn't set in the skin lines while the e.l.f. one does but that doesn't really matter because you use the primer under the eyeshadows. Now let's move on the most important part,how they help the staying power and vibrancy of the eyeshadows.
Urban Decay Primer Potion VS E.L.F. Eyelid Primer
For the pictures I use exactly the same products on both eyes and I did only use the primers under the eyeshadows. As for eyeshadow payoff both Urban Decay primer potion and e.l.f. eyelid primer did exactly the same job. On the picture there is a slight difference but that's because of the camera, in real life you can't tell which one is which.
As for staying power, the UDPP did a slightly better job than e.l.f eyelid primer but the difference is only visible with pictures, in real life you can't tell. To take those pictures I wore the eye makeup for 7 or 8 hours which is the average amount of time that someone would wear makeup, I know that there are some people who wear makeup for way longer. So for staying power the UDPP did slightly better job.
Overall I would say that I like both of them but if I take under the consideration the price and the fact that UDPP has parabens I prefer my e.l.f. eyelid primer. If I would compare UDPP to e.l.f. mineral eyeshadow primer they probably would perform the same in everything since the mineral eyeshadow primer is slightly better than eyelid primer.
What do you think of this review? Which eyeshadow primer you use? Let me know in the comments below :)
